post 2- Rebranding

Rebranding can be used for many things such as recreating the image of a company, drawing more customer focus to the company and fuelling the flow of revenue. Rebranding can also be rather risky, changing the logo for the sake of just changing can effect the popularity of the company.

One of the most well known rebrands would have to be the Woolworths logo changing from the heavy block letters to the thin font with the apple peel 'W'. 

I believe that the rebrand has breathed a new life into the logo. It was remade to draw a new focus the 'Fresh food people' image.
With the new design I believe that the designers were trying to tie the logo to their message of 'The Fresh Food People'. The logo reflects Woolworth's commitment and reputation of providing Australian shoppers with quality fresh food and groceries.